Creating thoughtful digital experiences that connect people with culture, ideas and stories.Based in Los Angeles.
ABOUT
Culture,
Tech,
Impact.
I'm a digital strategist and producer based in Los Angeles. For ten years I've worked with cultural and art institutions, nonprofits and agencies to build digital products that actually work for the people who use them.
The work I care about most is helping organizations use digital to tell better stories, reach wider audiences, and rethink what they can be.
About me →APPROACH
My approach
Systems thinking
Good solutions come from seeing the whole picture. I take time to understand the people, history, and dynamics around a problem before deciding how to solve it.
Ask good questions
I think good strategy is mostly about asking better questions. What actually matters here? What does success look like for the people who will use this?
Delivery by design
I focus on creating the conditions where good work can happen. Clear communication, realistic expectations, and genuine care for the outcome bring out the best in teams.
Stay flexible
I've worked across varied contexts and very different working cultures. What stays constant is the quality of my thinking and the standard of my work.